April 29, 1972: The Institute for Rock 'N Roll Studies

 


A pantheon of Buffalo’s most brilliant rock music writers and thinkers, this bunch, and I was honored to invited into it. For more about them, see the Footnote: 

April 29, 1972

Classroom ‘Blackboard’:

Disc Player, Speakers 

NOTES FOR a pre-med class take up the blackboard in the functional bareness of the aluminum prefab classroom in Atcheson Annex this rainy afternoon at the State University at Buffalo, but Jeff Nesin pays no attention to them.

        He’s busy setting up the battered portable record player, running the speakers out for 20 feet of stereo. That’s his blackboard. In his briefcase, where most UB instructors would carry books, he has records.

        “I’m gonna play you five or six minutes of the greatest blues music you ever heard,” he tells everyone who showed up today for “Suburban Blues,” a three-credit class in aspects of modern rock. Then he slips on a sinewy cut from a 10-year-old copy of “Ray Charles in Person.”

        When Jeff started this course last fall, it was about the only place where you could delve into Phil Spector or the aesthetics of Motown and still get college credit.

        For spring, it was divided in two, the more advanced group meeting weekly in the clubhouse closeness of the attic in the American Studies House on Winspear Avenue. And that gave birth to the Institute for Rock ‘N Roll Studies.

* * *

THE INSTITUTE, believed to be the first of its kind in the country, is the next logical step in rock scholarship. Its purposes: To gather and disseminate information and artifacts concerning rock music from 1955 to the present.

        “Suppose you wanted to find out all about Marc Bolan of the British group T. Rex,” Jeff says. “He’s a very interesting and creative guy. But right now there’s no place you can go to dig up all his recordings or interviews with him. The Institute would have all that.”

        UB, like Buffalo State and many other colleges, offers a handful of introductory rock history survey classes.

        Eric Isralow, who has appeared a couple of times this year on Alex Bennett’s nighttime aficionado rock show in New York City to talk about old rock, teaches one group a week for UB’s Social Science College in his record-jammed Linwood Avenue living room.

        He feels that awareness of rock is the key to understanding modern culture and how everyone fits into it.

        “There’s a lot of kids who can’t relate to what they see as a totally alienating society,” Eric says. “The only contact with alternative consciousness they had was AM radio. A lot of kids’ lives revolve around rock ‘n roll.

* * *

“I REMEMBER Chuck Berry’s ‘School Days’ back in 1957, singing about the guy behind you who won’t leave you alone and the teacher – how mean she looks. When I heard that, I said, ‘Yeah, that’s just what it’s like.’”

        It took Jeff five years to find academic status for rock. He finally got it when Dr. Lawrence Chisolm’s American Studies Department agreed to back him in a doctorate in contemporary American ethno-musicology, the study of our culture through its music.

        When Jeff started back in 1967, about the only place you could talk seriously about pop music in a classroom was in college English.

        There were a few good reasons why it came up there instead of in music classes. First, most music schools were only beginning to officially discover jazz. Second, criticism is a big chunk of English Department turf.

        Finally, there now was a generation whose self-awareness dawned with Elvis and Chuck Berry, that matriculated to Joan Baez doing Childe Ballads and got its bachelor’s degrees while Bob Dylan sang about calypso sailors laughing at T. S. Eliot.

* * *

AMONG THEM were a few graduate students with teaching fellowships in English. By Spring 1968, Jeff’s freshman English class was doing explications of Dylan’s “Desolation Row” and listening to the new Pink Floyd album.

        Next year some of his students posted a sign-up sheet to organize a class in the history of the blues and asked Jeff to teach it.

        “It was the largest elective course in the university,” Jeff recalls. “There were over 300 signed up for it and a core of 70 or 80 were there all the time.

        “A group that big was pretty energy-devouring. It was straight lecturing for a while. Then I drew maps. Recording studio maps of America. How the centers of music started after World War II, when rural music moved to the urban areas.”

        After that he led a seminar devoted to “straight rock ‘n roll, straight cultural analysis,” but the university didn’t want to give credit for it.

* * *

FRUSTRATED, he took an Education School offer from Edgar Z. Friedenberg (“Coming of Age in America”), then left, doing a stint as the first and only rock consultant to the Smithsonian Institution and hunting New York City for backers for rock studies.

        Meanwhile, like seeds left to germinate, several of his old students began rising to prominence. Now they form the nucleus of the Institute.

        The idea of scholarly credit for rock is still as unthinkable to some people as Dylan’s line about Beethoven and Ma Rainey, but Jeff feels there’s plenty of anthropological and artistic justification for it.

        “It has artists doing things in an aesthetic sense,” he explains. “Just because these artists play in bars doesn’t mean they’re any less important than Mozart, who wrote dinner music for various barons to eat to.

        “Some of that dinner music is cherished today. And you can see the equivalent in what Stan Szelest does Monday and Tuesday nights over at Granny Goodness. It’s art and art appreciators.

* * *

“WHAT MAKESParadise Lost’ any more important than ‘Layla?’ Is it because it’s more years old? Is it that Milton could speak Latin and Eric Clapton can’t?”

        There are two major problems facing the Institute. Sexism (Jeff wants to overcome rock’s male what-do-YOU-know attitude toward women) and, most important, funding.

        There’s been one gift so far – $100 from American Studies – which went to magazine subscriptions. The Institute needs more so that serious compiling can begin.

        “The music demands analysis,” Jeff maintains, “some sort of systemized study. We’ve all been carefully academically trained and while it’s not an end in itself, it’s the only methodology young people have today. They’re pretty well excluded from everything else.”

        Later, as the class recovers from the ecstasies of the Rolling Stones’ “Tumbling Dice,” Jeff’s current favorite, he proposes a course in the 45 rpm record as an art form.

        “It’s really a finite and explicable form,” he explains. “And it has to be a really good monaural mix. Specifically, you go after a muddy overwhelming sound. A 45 is meant to drive you IN-sane.” 

The box/sidebar: 

Pop Music Roll Call 

        Founded around a group of UB rock enthusiasts and sheltered by the university’s American Studies Department, the Institute for Rock ‘N Roll Studies is almost a roll call of Buffalo’s leading pop music teachers and writers.

        At the nucleus are Jeff Nesin, a doctoral candidate who began teaching pop music culture five years ago, and two of his early students – Billy Altman and Joe Fernbacher.

* * *

BILLY, WHO expects to become UB’s first graduate with a rock ‘n roll major (he could’ve gotten an English degree last year, but went for an ad hoc major instead), is music editor for the student newspaper, The Spectrum, and part-time reviewer for The News.

        Joe, a Buffalo native, Spectrum reviewer and former sub-editor, has just been named chairman of the college’s concert-promoting UUAB Music Committee.

        There’s also Robbie Lowman, night manager of Norton Union and occasionally Spectrum reviewer; Jim Santella, a UB library worker and former underground deejay, and Eric Isralow, a doctoral candidate who specializes in rock history and its cultural ramifications.

        Erie helped organize the series of record hops, lectures and panels in the just-finished Rock ‘n Roll Week at UB, the Institute’s first public event.

* * *

AMONG OTHER writers are The Spectrum’s Jesse Levine and Terry Bromberg, Richy Pachter, music editor of Ethos, Riverside High senior Gary Sperrazza, former Undercurrent music editor and the city’s youngest rock writer. And this reporter.

        There are special services from Freda Prusansky, a speech and sociology major who does Institute photography, and Frank Maraschiello, overseer of Norton Union craft shops and the Institute’s resident artist.

        Frank does UUAB’s concert T-shirts and for Rock Week printed some up for the Institute – a picture of The Velvet Underground’s Lou Reed striking a guitar chord. Unhappily, Frank had no extra space for the proposed caption: “My Life Was Saved by Rock ‘n Roll.”

* * * * *

IN THE PHOTO: From left, front row: Billy Altman, Matty Goldberg, Jesse Levine and Freda Prusansky; middle row, Frank Maraschiello, Richy Pachter, Joe Fernbacher and director Jeff Nesin; third row, Robbie Lowman, Eric Isralow, Terry Bromberg, Gary Sperrazza and Jim Santella.

* * * * *

FOOTNOTE: The Institute didn’t survive the summer break in 1972, but some of the panelists went on to considerable distinction and/or notoriety.

The kid in the group, the irrepressible Gary Sperrazza, enrolled at Buffalo State College, added an exclamation point to his name and published his own ‘zine on campus – The Shakin’ Street Gazette, which attained legendary status even though it existed for only 18 issues. It also looked good, thanks to the efforts of our good friend Dave Meinzer, who did the design.

Gary then wrote for better-known rock journals such as Bomp and Trouser Press, opened his own record store, Apollo Records, on Elmwood Avenue, and had a good run as a club deejay at the city’s premier punk-rock venue, the Continental, and elsewhere. Eventually, he took his record sales online. He died in 2016.

Gary also lured the nation’s leading rock critics to Buff State for a legendary symposium in 1974, which was fondly remembered 26 years later in a guest column in The Buffalo News by Richard Pachter, who went on to be a record promotion man and who now blogs, podcasts and works as an editor and writer in South Florida.

        Joe Fernbacher, who died in 1999, had already ascended into the firmament headed by the late Lester Bangs, the wild and crazy saint of rock writers. Joe's reviews appeared in almost all of the major music magazines. The most famous of them, at least on Google, is his trashing of Styx’s most popular album, “The Grand Illusion,” in Rolling Stone in 1977.

        Jim Santella’s deep mellow intonations are well-known to Buffalo radio listeners of a certain age. Our city’s iconic underground rock deejay, his alt-integrity cred was further enhanced when he walked off the air at WPHD-FM to protest the imposition of a format that restricted what he could play. A Buffalo Music Hall of Famer, that voice of his was still heard on a weekend blues show on public radio WBFO-FM until about 10 years ago. He also used to be a frequent freelance music and theater reviewer for The News.

        The dean of the Institute, Jeff Nesin, went on to be a college administrator in the town where a lot of early rock was born – Memphis. He began teaching at the School of Visual Arts there in 1974, became assistant to the president in 1982, was president of Memphis College of Art from 1991 to 2009 (giving life to the city’s then-struggling downtown arts district), then went back to the SVA, where he was provost until 2018 and has stuck around as special consultant. The graduate school at Memphis College of Art is named after him.  

        Billy Altman is an award-winning cultural journalist and critic, his website tells us, but that only hints at his range of connections and accomplishments. His words have graced the pages of The New York Times, Rolling Stone, The New Yorker and even TV Guide. He was a senior editor at Creem magazine and an assistant curator at the Rock and Roll Hall of Fame. He also wrote a book about humorist Robert Benchley and teaches at the School of Visual Arts in New York City.

Then there’s sports. He’s been head scriptwriter for syndicated sports radio programs, including “John Madden’s Sports Quiz.” And, omigod, baseball – he covered it for the Village Voice and has been an official scorer for Major League Baseball for Mets and Yankees games.

And finally, Eric Isralow, who became a vivid addition to that hotbed of alternative culture – San Francisco. Billing himself as “Dr. Rock,” a title he picked up at UB, he taught at Stanford and other places, hosted  radio shows, lectured and wrote a regular column in the San Francisco Examiner. His 2011 obituary in the San Francisco Chronicle observes that “he was such a unique individual that several writers used him as inspiration for fictional characters.” Movie characters, too. Jim Belushi’s portrayal of disc jockey Dr. Rock in Oliver Stone’s 1986 film “Salvador” is based on Eric. 

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