Feb. 16, 1974: Trackmaster Audio

 


What grew up to become one of Buffalo’s premiere recording studios takes its first baby steps. 

Feb. 16, 1974

A Trio That Puts Layers of Voices on Record 

ALAN BAUMGARDNER catches his falling lock of hair with a well-practiced backhand and rubs his palms against his pants. No luck. That olive drab adhesive for the wood paneling sticks just as tight to hands as it does to the walls.

          “We’re fixing this up as a waiting area for groups,” Alan says with a glance around the half-renovated front office of his recording studio.

          It’s called Trackmaster Audio. An eight-track facility nestled in a cove on the second floor of the massive Larkin Warehouse on Seneca Street, it’s a good bet to become the leading Buffalo recording studio. At least until someone brings a 16-tracker to town.

          “We want to make it a comfortable room,” Alan continues, “a place people will feel at home in. Hey, Kim, that brick’s falling out.”

          Kim Ferullo, the diminutive creative sales director, nudges the wayward plastic stick-on brick back in line to wait for dark mortar stripes from Jim Rusert, the burly studio manager. It’s a three-man outfit. Everybody works.

          “We all mix,” Jim grins, “and we all engineer and we all clean up … sometimes.”

          The office is pretty much the last step in putting Trackmaster together. The large, irregularly-shaped studio, carved out of what once were four office cubicles, has been running for more than a year. And the eight-track control board went into service in May.

          “We were operational in December 1972,” Alan relates, “doing two-track stuff. I think the experience we gained in having to do six months of two-track things was invaluable.

          “We got to concentrate on the real thing that happens in a recording studio – setting mikes and getting something onto the recorder. Then when you get to eight-track, it’s a piece of cake. Two-track live recording, I think that’s a forgotten art.”

          In the control room, Alan rolls a couple of those two-track tapes that became records.

          First is “The Love Sick Polka” by Happy Richie and the Royalites. Loud, lively and amazingly well-balanced.

          “No matter what you think of it,” Alan notes, “it sounds like a record.”

          The second is “Lonely Laredo Pine” by June Wyckoff, who lives down the street from Alan in Williamsville.

          “Ten years from now,” he says, “I think I’ll be able to look back at this and appreciate it as a basic, simple production.”

* * *

THE FIRST tapes to get the eight-track treatment were commercials ordered by an ad agency for auto dealer Dan Creed.

          That big guy in the background on the hoedown caper is Jim. And that “people get ready” chorus? It isn’t a gaggle of salesmen at all. It’s Alan and a couple other voices, overdubbed into a multitude.

          Waves, the Phil Hudson-Ken Kaufman rock group that’s soon to become the newest incarnation of the Road, landed a record company bid for their single, “Feelin’ the Sunshine,” on the strength of their demo tapes from Trackmaster. The final version, however, was recorded in New York City.

          “There were just so many things on that record,” Jim says. “Layers and layers of voices. When we heard that, we realized we needed a 16-track. And we’d only had our eight-track for three weeks.”

          Recording techniques weren’t the only things the studio crew sharpened. Rick Sargent, a young record producer recently gone into artist management locally, gets a demonstration when he pops in and Jim rolls him some spliced tapes, defying him to hear the splices.

          “No, you missed that one too,” Jim grins victoriously. “It was back at the banjo.”

* * *

IN THE WORKS these days are tapes for an album by deejay Don Berns, a collection of worthy but neglected recent songs. The working title is “Ben Steele & Bear Hans.”

          Recording star Harry Chapin dropped in to put on some harmony. Albert Hammond is expected in too. And a couple major record companies are said to be “very interested.”

          For Alan, who’s 23, owning his own studio is a logical progression in his lifelong passion for recording.

          “The first time I can recall operating a tape recorder was when I did a tape of Moose Skowron, the baseball player, in 1958. The recorder was a big monster with a square microphone you could use to threaten anybody who didn’t want to talk with you.”

* * *

ALAN WAS graduated from MIT in 1972 with a degree in electrical engineering and what he calls an “expertise in acoustics,” gathered from working on the campus radio station and from setting up studios in his parents’ garage and basement. Trackmaster was conceived while he was still at MIT.

          “He wanted to make sure he had a job when he got outta college,” Jim said.

          “Well,” Alan muses, “in a way it’s not that far out. I KNEW recording, you know? And I think it has to be combined with the idea of a service facility. We’re running a recording studio for a recording studio’s sake.”

          Staffing just sort of fell together. Jim and Kim hit on mutual gripes about the Buffalo Sabres (both hold season tickets) in a Bailey Avenue tavern where Jim’s brother tends bar. Kim, who knew Alan from Amherst High School, brought him along one night.

          The two are musicians as well. Jim, who plays guitar and banjo, backed country singer Wilson (Wild Bill) Currie for three years. Kim once played bass guitar with a rock band called Arthur.

          “Alan put up the money,” Kim says, “so he got to be the honcho.”

          “Jim learned the board quicker,” Alan adds, “so he’s the studio manager.”

          “And I’m a good salesman,” Kim puts in. “The last person who asked me about that, I sold him my hat.”

* * * * *

IN THE PHOTO: At the eight-track board in Trackmaster Audio, from left, Alan Baumgardner, Jim Rusert and Kim Ferullo.

* * * * *

FOOTNOTE: Trackmaster didn’t stay in the Larkin Warehouse. In 1976, it moved to a 19th century convent complex at the corner of Franklin and North streets in Buffalo’s Allentown neighborhood. Rick James, Yes, Melanie, Ani DiFranco, Mark Russell and the Flaming Lips laid tracks down there.

          Robby Takac of the Goo Goo Dolls began working as a Trackmaster intern in 1984 and recorded early Goos tracks in the room, as well as many other indie bands like Mark Freeland’s Electroman, the Pinheads, the Steam Donkeys, Snapcase and Them Jazzbeards.  The studio fell into disrepair in the late 1990s, however.

Robby and bandmate John Rzeznik acquired the place in 2002 and got it fixed up enough so Ian Gillan of Deep Purple could come in to record his “Gillan’s Inn” album. That inspired Robby and John to want to do their “Something for the Rest of Us” album there. So they brought in the guy who originally designed it, renowned studio architect John Storyk, to redesign it in 2007 to give it “a fresh, live acoustic feel,” as Storyk says on his website. They opened it up to the public in 2009 and Robby became the proprietor. Now called GCR Audio (Robby has a label called Good Charamel Records), it continues to be a terrific studio.

          Alan Baumgardner and Kim Ferullo set themselves up in another studio half a block down Franklin Street in 2002, Chameleon Communications, producing commercials and voice-overs. Alan is now retired. I believe Kim is still working.

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