Sept. 21, 1974: Rochester's Armand Schaubroeck
Rochester ’s maverick music merchant makes a move on Buffalo . Sept. 21, 1974 Prison Rock Opera – Step to Freedom “YOU WANT GET TO THE PEOPLE , you oughta try a billboard,” Armand Schaubroeck proposes. Billboards work for Schaubroeck. His first ones in Rochester in the mid ‘60s got him pictures in papers from here to Seattle . It was an answer to the “Beautify America – Get a Haircut” signs. It said: “Grow It Long.” “Today it sounds corny,” he says, “but then it was a big thing. I got a lotta radio things, debate things. The store made it on the publicity. My customers were the freak type and they dug it.” Presently he has 25 billboards in and around Buffalo . “The Warden’s Circus now in town,” they proclaim next to a picture of Schaubroeck peering from behind the wire mesh of a pris...